This holiday season seems to be the busiest time of the year since customers are more likely to engage with e-Commerce. Online sales in the US only reached $135.35 billion last year and the AOV was about $152.95. This number also proves that this is the most optimum time to gain big sales.
However, the pandemic situation is ongoing worldwide leading to some troubles in logistics, which may be the most significant obstacle for Black Friday dropshipping.
From BFCM 2020 insights, ShopBase would like to bring you the most detailed information to get ready and to deal with the logistic problems for the successful dropshipping business during BFCM sales 2021. This article will walk you through what you should notice including dropshipping store optimization, sales strategy, and fulfillment.
Let’s get ready for the biggest sale of the year!
Store optimization
One of the most important parts of the digital marketing strategy for a dropshipping business could be store optimization. The greatest advantages of this approach are you can increase traffic, improve conversion rate. Therefore, this might lead to an outstanding rise in sales if you focus on the insightful tactics and ideas for your store.
Conducted from BFCM 2020, ShopBase has noticed that there are several aspects that sellers should consider to improve customers’ experiences, which are: fastening loading speed, optimizing images, making your products easy to find, and spicing up your store to match the theme of the sales season.
To tackle these needs and to increase BFCM sales, below are three main points that we have summarized, which are: mobile optimizing, search result optimizing, and store decorating.
Optimize a mobile version for your store
As the rising of the pandemic has led to the growth of eCommerce, especially shopping online with smartphones, it is recorded that about 150 million Americans used e-wallet on their phones to pay. This number shows that mobile can be the present and the future of eCommerce. Moreover, popular larger-screen size services, such as FedEx or eBay, have been introduced and developed their apps for a while.
However, having an app is not enough, and optimizing it might be too expensive for you to increase BFCM sales. Therefore, the optimum solution is you should make a mobile web for your dropshipping store, which is more cost-effective but to gain big sales you should make it outstanding and consistent with your large screen version.
To have a good mobile version of your dropshipping store, you should focus on browsing experiences for mobile, updating new images, improving loading speed, or making a stunning check-out page. By optimizing your store as mentioned, you can probably drive from $10,000 in revenue during this BFCM season.
Therefore, ShopBase would recommend some tips that help you improve your mobile shopping experience as well as BFCM sales.
